Studio Team | We Are Production

Founded in 2015
between fashion & production.

Founder & Creative Production Director

Laetitia Holsman founded We Are Production in Barcelona in 2015, bringing more than two decades of experience across fashion, hospitality, and luxury production into one fully integrated atelier.

From our Barcelona studio, our team of designers, sourcers, and producers creates bespoke programmes for hotels, beach clubs, and some of the world's most demanding brands. Every project is managed end to end through direct relationships, our own offices, and dedicated technical teams.

2015

Founded

6

Manufacturing
Countries

11

Years In
Luxury

Laetitia Holsman - Founder
Esteban Holsman

Esteban Holsman

Co-Founder · Global Operations & Supply Chain Director

Global supply chain networks, quality assurance systems, and co-founding strategic direction across all production hubs.

Jennifer Rondez

Jennifer Rondez

Director of Americas Operations & Strategic Development

Driving operational strategy, partner ecosystems, and supply chain integration for luxury brands scaling across the Americas.

Carlos

Carlos

Director of Strategic Partnerships & Global Sales

Global sales strategy, high-value partnership development, and revenue expansion across international markets.